Synergy Healthcare Research

Our services

We offer a wide range of healthcare market research services
across the UK, Europe and Worldwide

our services

We conduct market research on a wide range of healthcare issues including the following:

  • Market structure and prescribing opportunity research: combining quantitative data with qualitative insights to identify opportunities  
  • Customer motivations research: applying motivational psychology to identify choice architecture and brand choice criteria
  • Communication research: using behavioural economics, NLP and the six IMPACT criteria of effective communication to engineer optimal advertising and sales materials
  • HCP/patient segmentation research: using multivariate analysis to identify how to tailor investment and communications to key segments   
  • Market access and pricing research: exploring drivers of local uptake, health economics and opportunities for discount / rebate schemes  
  • Tracking research: assessing market dynamics and drivers of brand uptake over time
  • Sales call follow-up research: using both qualitative and quantitative research techniques to add value to sales call follow up research 

why choose synergy healthcare research

A wide range of capabilities, experience and expertise tailored to meet your research needs:

  • Projects range from large scale multi-country quantitative research to niche qualitative research projects with KOLs and payers.
  • Clients include large multinational pharmaceutical companies, UK-based manufacturers, PR and health communications agencies and the NHS.
  • All stages of the brand lifecycle are covered, from pre-launch market understanding and customer needs research through to pricing, branding, and sales aid development and on to patent protection and the impact of generics.
  • Our experience covers a multitude of therapy areas in primary, secondary and tertiary care, including oncology, neurology, cardiology, rheumatology, gastroenterology, psychiatry and respiratory disease.

Going the extra mile:

  • We regularly update the Synergy Healthcare Business Intelligence Handbook - an invaluable guide to research techniques and healthcare statistics. Please contact us for your free copy
  • We run Introduction to Market Research courses for newer business intelligence and market research personnel twice a year. Please contact us to receive updates about the next course

Qualitative Research

What? Why? When? How?

Quantitative Analysis

How many? How much?

Multinational Research

Europe, USA and beyond.

Patient
Research

Getting the patient perspective.

You want fast turnaround, high quality insights? Contact Synergy! Whilst I would not recommend always cutting the timelines on a project, whenever they have been 'challenging' Jon has managed to deliver for me. More than that I can rely on Synergy to be collaborative and draw out insights, whilst being able to talk to leadership teams and adjust deliverables accordingly. I know I do not have to worry about methodologies, compliance to regulations, robust analytics.
Global Analysis & Insight - Oncology; AstraZeneca
Sue and her team are a joy to work with and always provide high quality, insightful research in a passionate and engaging way which means that commercial decisions can be made confident in the knowledge that they are based on great customer insight.
Market Intelligence Manager; AstraZeneca
Synergy always provide us with that extra degree of quality. They invariably take the time and effort to understand our business thoroughly which really helps them to design effective research - this is allied to a very high level of professionalism in their execution and delivery. The result is that we are confident to put research we do with them at the core of our brand planning and decision making.
Head of Marketing; Genus Pharmaceuticals
Synergy have been fantastic in their flexibility, their support, their commitment to helping us do the best job possible and in their generosity in helping us learn from their expertise in research. Their desire to get stuck in and become part of a team on every project, big or small, is perhaps one of the most valuable parts of their offer for us, alongside their willingness and ability to help find a solution to even our most left-field questions. We can't thank them enough.
Hive Communications
Working with the Synergy team on pre-launch products has been very insightful! They have a wealth of experience in many markets and bring an understanding which makes working up projects so much more productive! They are diligent in execution, have a sense of urgency when needed and above all are good people to work with. I have known Jon on and off for almost 20 years and with together with his experienced team, they prove to be a great partner in many aspects of pre-launch research!
New Product Planning Manager, Novartis
The team at Synergy have consistently impressed me with their creative use of innovative research approaches, their proactive working style and their ability to produce powerful recommendations that have helped support optimal marketing decision-making. The fantastic team at Synergy really understand what I am looking for and often go beyond what I have asked and deliver what I need.
Global Market Access Manager
I have had the pleasure of working with Synergy on several projects over the last 12 months in preparation for a new product launch. Their consultative approach led them to being regarded as a key partner to the product launch team, and very highly respected by all levels of seniority and disciplines within the organisation. Their understanding of our needs and the overarching brand strategy has meant they have delivered added value throughout a flexible and tailored market research programme; the outputs of which have been instrumental in developing the strategic direction for the brand, as well as promotional materials for field force, healthcare professional and payers.
Serendipity
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SYNERGY RESEARCH

A full service agency specialising in conducting market research among healthcare professionals, payers and patients, across the UK, Europe, USA and other major markets.

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  • Synergy Healthcare Research
    8 Baltic Street East
    London
    EC1Y 0UP

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