Meet The Team

Find out more about our team of researchers

Jon Freeman Synergy Market Research

Jon Freeman


Jon Freeman has worked in market research since 1987 at Taylor Nelson Sofres and Insight Medical Research prior to setting up Synergy Healthcare Research Ltd. Jon has worked extensively researching new product development, rational and emotional needs, branding and positioning, communication, segmentation and pricing. He has presented papers on the quality of research design, the validation of research outputs and has run seminars on new product development, rational and emotional customer needs, branding, advertising research, conjoint and pricing research.

Jon has particular interests in developing research approaches which combine the deep understanding of issues provided by qualitative approaches with the rigour and objectivity ensured by quantitative methodologies to add value to both qualitative and quantitative research.

When he’s not researching the latest developments in healthcare, Jon enjoys reading, photography and listening to the latest sounds from the 1980s.

Sue Thamia Synergy Market Research

Sue Thamia


Sue Thamia has a first class degree in Pharmacology and an MBA. Her first market research experience was on well known consumer brands at Rowntree Mackintosh, and Johnson and Johnson. She then moved into HealthCare, which culminated in becoming Managing Director of Insight Research prior to setting up Synergy Healthcare Research Ltd. Sue has contributed to many seminars and training courses on both qualitative and quantitative research, and has won a number of BOBI Awards, most recently the BOBI Challenge (2013) and the 2012 BOBI peer-judged award for Business Intelligence Excellence (agency).

Sue enjoys trying to keep fit by walking, running and going to the gym, and is not averse to a glass of wine.

Dr Lucy Howells Synergy Market Research

Dr Lucy Howells


Lucy has been working at Synergy since 2004. She has a BSc in Microbiology, a Ph.D. in Immunology and has worked as a research assistant studying rheumatoid arthritis, ankylosing spondylitis and Crohn’s disease. Lucy has a particular interest in quantitative research including pricing, conjoint, segmentation and patient flow mapping. She has extensive experience researching a wide range of therapy areas including rheumatology, neurology, anti-infectives, ophthalmology and dermatology.

Lucy has another full time job looking after and entertaining both her daughter Emily and son Thomas. When she has the time, Lucy enjoys playing golf, reading murder mysteries and baking.

Charlotte Sugden Heron Synergy Market-Research

Charlotte sugden heron


Charlotte joined Synergy in 2007 after graduating from Cambridge University with a degree in Natural Sciences, focusing on the History and Philosophy of Science. She is particularly interested in mixed methodology and quantitative research, and has a wide-ranging experience of many therapy areas, with specific focus on rheumatology, gastroenterology, oncology and respiratory disease.

Charlotte is always looking for a new craft project and enjoys pretending to be an interior designer in her spare time. She also likes cooking, eating, growing her own vegetables and adding to her vintage-inspired clothing and make-up collection. On Sundays she can sometimes be found annihilating the opposition at her local pub quiz.

Jenna Griffiths Synergy Market Research

Jenna Griffiths

Associate director

Jenna graduated with a first class BA in Sociology and has worked in healthcare market research for over a decade.  She is particularly interested in patient research, customer motivation and segmentation research. Jenna has experience working across a wide range of therapy areas including dermatology, oncology, orthopaedics, psychiatry and genito-urinary. Jenna also has extensive experience running many international projects across Europe, the US and Australia.

Outside of work, she is usually running around after two young children but also enjoys live music and comedy, cooking, and watching true crime documentaries.

Patrick Dalton Synergy Market Research

Patrick dalton

account director

Patrick joined Synergy after graduating from University College London with an MSc in the History and Philosophy of Science. His studies particularly focused on the history of healthcare and included theses on the societal perceptions of disease and the development of social welfare. While at Synergy, Patrick has worked on a wide variety of therapy areas using a range of research methodologies. He enjoys working on both UK and international projects and gaining further understanding the inner workings of healthcare systems in the UK and abroad. 

Away from Synergy, Patrick enjoys playing and captains his 11-a-side team in South London. He also enjoys making the most of living in London by visiting comedy clubs, museums, and the theatre.

Amy Page Synergy Market Research

Amy Page

Account Director

Amy joined the team at Synergy after handing in her thesis in Medical Sociology. She has a MSc in Web Science from the University of Southampton, where her dissertation focused on the humour of healthcare professionals in online forums, and a first class degree in Sociology. Amy is particularly interested in qualitative research and has presented at conferences in Singapore, California, Romania and Germany. Before coming to Synergy she taught undergraduates across the University of Southampton’s sociology, geography and computer science departments.

Away from the office, Amy enjoys chilling with her husband who she recently married in Las Vegas. She likes reading, writing, travelling and wildlife. She regularly takes part in various other nerdy pursuits such as video games, crafty projects, and playing Dungeons and Dragons.

Chloe Ormrod Synergy Market Research

Chloe Ormrod

Account Director

Chloe joined Synergy after graduating with a BSc in Biological Sciences from the University of Exeter and an MSc from the University of East Anglia. Her degrees included the study of immunology, genetics and cell biology as well as undertaking research projects in molecular biology. Chloe has experience conducting research in a wide range of areas including customer needs research, KOL mapping, payer research and detail follow-up research.

In her spare time Chloe likes pub quizzes, trying out her latest sporting endeavour and escaping to the beach at the weekend.

Larissa Dempsey Synergy Market Research

Larissa Dempsey

account manager

Larissa joined Synergy after graduating from University College London with a BASc in Arts and Sciences. Larissa is particularly interested in where and how science intersects with society. Her interdisciplinary degree allowed her to study healthcare from a variety of disciplinary perspectives, writing on the impact of Brexit on STEM industries and education for her dissertation. Larissa has experience researching a number of therapy areas using both qualitative and quantitative methods.

Outside of work, Larissa enjoys travelling, having studied abroad in the US for a year as part of her degree. She also enjoys organising events and parties, hand embroidery, painting, cooking and reading.

Symone Allijohn Synergy Market Research

Symone Allijohn

Senior Research Executive

Symone joined Synergy in 2019 after graduating with a BSc in Psychology from the University of York and a MSc in Health Psychology from the University of Surrey. Her degrees explored how interactions between psychological factors e.g. belief systems, social factors e.g. education and environmental factors e.g. geographical location, influence experiences within- and access to healthcare services and the management of chronic diseases. She completed a number of research projects using quantitative and qualitative methods to investigate a variety of topics, from the impact of face perception on morality to the influence of body positivity on anxiety, depression and body image.

In her spare time, Symone enjoys watching anime and Korean TV dramas, reading cliché fantasy books, playing the piano, drawing and travelling.

Rachael Stallwood Synergy Healthcare

Rachael Stallwood

Research Director

Rachael graduated with a BSc in Biochemistry and joined Synergy from Kantar Health, bringing with her 13 years’ experience dedicated to multi-national healthcare market research.

Rachael is vastly experienced in conducting ad-hoc qualitative and quantitative research covering a wide repertoire of therapy areas including rheumatology, dermatology, CV/diabetes, oncology and orphan diseases.  She has strong project management and analytical skills which she uses to deliver insightful, high-quality research which gets to the core of the business issues in hand.

In her spare time, Rachael enjoys spending time walking and cycling in the great outdoors, baking for friends and family and singing in her local choir.

freya pugh

Research Executive

Freya joined Synergy after graduating with a BSc in Psychology from the University of Sussex and a MSc in Nutrition and Behaviour from Bournemouth University. Her research has focused on appetite behaviour, specifically the effect of phenotypes on appetite regulation and hedonic determinants. She has worked on a number of large-scale quantitative projects and has experience with qualitative methods in research areas such as the impact of advertising on consumer wellbeing and motivations.

Recently she has gained experience working alongside a variety of Healthcare professionals as a Health and Wellbeing Coach for the NHS, supporting patients with the management of long-term conditions.

In her spare time Freya enjoys putting her nutrition degree to good use by cooking up some new recipes, challenging herself to sew her own clothes and browsing her local charity shops for a bargain.

ALI Hayes

Operations manager

Ali joined Synergy in 2003 having spent the previous 8 years at Insight where she met Sue and Jon.  Ali is often the first point of contact for visitors and any new enquiries to Synergy. 

In her spare time she can be found reading, walking and baking (but not usually at the same time!).  She is also rather partial to K dramas, Japanese Anime and spends far too much time gaming.