Meet The Team

Find out more about our team of researchers

Jon Freeman


Jon Freeman has worked in market research since 1987 at Taylor Nelson Sofres and Insight Medical Research prior to setting up Synergy Healthcare Research Ltd. Jon has worked extensively researching new product development, rational and emotional needs, branding and positioning, communication, segmentation and pricing. He has presented papers on the quality of research design, the validation of research outputs and has run seminars on new product development, rational and emotional customer needs, branding, advertising research, conjoint and pricing research.

Jon has particular interests in developing research approaches which combine the deep understanding of issues provided by qualitative approaches with the rigour and objectivity ensured by quantitative methodologies to add value to both qualitative and quantitative research.

When he’s not researching the latest developments in healthcare, Jon enjoys reading, photography and listening to the latest sounds from the 1980s.

Sue Thamia


Sue Thamia has a first class degree in Pharmacology and an MBA. Her first market research experience was on well known consumer brands at Rowntree Mackintosh, and Johnson and Johnson. She then moved into HealthCare, which culminated in becoming Managing Director of Insight Research prior to setting up Synergy Healthcare Research Ltd. Sue has contributed to many seminars and training courses on both qualitative and quantitative research, and has won a number of BOBI Awards, most recently the BOBI Challenge (2013) and the 2012 BOBI peer-judged award for Business Intelligence Excellence (agency).

Sue enjoys trying to keep fit by walking, running and going to the gym, and is not averse to a glass of wine.

Dr Lucy Howells


Lucy has a BSc in Microbiology, a Ph.D. in Immunology and has worked as a research assistant studying rheumatoid arthritis, ankylosing spondylitis and Crohn’s disease. Lucy has worked in market research for almost 20 years and has a particular interest in quantitative research including segmentation, patient flow mapping and pricing. Lucy received the 2021 BHBIA Award for Best Business Impact, the 2008 BHBIA Award for Best Sales/Marketing Effectiveness Research and was short listed for ‘Improving the management of PHN: Patient voices and GP perspectives’.

Lucy has another full time job looking after and entertaining both her daughter Emily and son Thomas. When she has the time, Lucy enjoys playing golf, reading murder mysteries and baking.

Charlotte sugden heron


Charlotte has been working at Synergy for 15 years after graduating from Cambridge University with an MA in Natural Sciences. She is particularly interested in mixed methodology and quantitative research, and has a wide-ranging experience of many therapy areas, with particular focus on rheumatology, dermatology and rare disease.

Charlotte has had outputs of her research submitted to Parliament and has presented research findings to NICE. She won the 2016 BHBIA Best Business Impact Award and was in the winning team for the 2019 BOBI Challenge.

Charlotte is always looking for a new craft project and particularly enjoys sewing bespoke outfits for herself. She is a keen gardener and cook, and enjoys growing her own fruit and vegetables. At the weekend she can often be found exploring one of London’s museums.

Jenna Griffiths

Associate director

Jenna graduated with a first class BA in Sociology and has worked in healthcare market research for 15 years.  She is particularly interested in patient research, customer motivation research and segmentation research. Jenna has experience working across a wide range of therapy areas including dermatology, oncology, orthopaedics, psychiatry, rheumatology and genito-urinary. Jenna also has extensive experience running many international projects across Europe, the US and Australia.  She received the 2022 BOBI Award for Best Customer Insight. 

Outside of work, she is usually running around after her two young children but also enjoys live music and comedy, cooking, and watching true crime documentaries.

Patrick dalton

account director

Patrick joined Synergy after graduating from University College London with an MSc in the History and Philosophy of Science. While at Synergy, Patrick has worked on a wide variety of therapy areas with particularly experienced in conducting communication and market understanding research. Additionally, Patrick has also led the delivery of training workshops to clients. He enjoys working on both UK and international projects and gaining further understanding the inner workings of healthcare systems in the UK and abroad.

Away from Synergy, Patrick enjoys playing football and captains his team in South London. He also enjoys making the most of living in London by exploring food markets, visiting comedy clubs, and trying to find London’s best Guinness.

Amy Page

Account Director

Amy joined the team at Synergy in 2017. She has a first class BSc in Sociology, an MSc in Web Science and an MPhil in Health Sciences. Her MSc dissertation focused on the dark humour used by healthcare professionals in online forums, and her MPhil researched the experiences of patients with diabetes using the Web to support their self-management. Amy is particularly interested in qualitative research and has experience in a wide range of therapy areas. She has worked on a number of patient research projects, including the impact of treatment on quality of life for patients and their supporters, experiences of the menopause and vaccine hesitancy. She also has experience in oncology, dermatology and neurology.

Away from the office, Amy is usually spending time with her husband and small children or revising for her next Dungeons and Dragons game.

Chloe Ormrod

Account Director

Chloe joined Synergy after graduating with a BSc in Biological Sciences from the University of Exeter and an MSc from the University of East Anglia. Chloe has experience in both national and multi-national research, having conducted a wide range of projects across several therapy areas including oncology, dermatology, respiratory and mental health, and has conducted several projects looking at optimising HCP communications. She has a particular interest in patient research and understanding HCP motivational drivers.

Outside of work Chloe enjoys running, cooking, visiting the theatre and playing in her South London Netball team. She also enjoys exploring the many parks and markets in her local area and trying out the latest brunch spots at the weekend.

Larissa Dempsey

account manager

Larissa joined Synergy in 2019 with a BASc in Arts and Sciences from UCL, where she gained insight into approaching healthcare intelligence from an interdisciplinary perspective. Larissa has experience conducting both qualitative and quantitative research with HCPs and patients using a variety of research methods and techniques. Larissa is particularly interested in researching oncology and haematology markets, and her research has won awards in both the Best Business Impact & Best Customer Insight categories at the BHBIA BOBI Awards.

Outside of work, Larissa enjoys organising social events, hand embroidery (and almost any other craft) projects and exploring London.

Symone Allijohn

Senior Research Executive

Symone joined Synergy in 2019 after graduating with a BSc in Psychology from the University of York and a MSc in Health Psychology from the University of Surrey. Her degrees explored how interactions between psychological factors e.g. belief systems, social factors e.g. education and environmental factors e.g. geographical location, influence experiences within- and access to healthcare services and the management of chronic diseases. She completed a number of research projects using quantitative and qualitative methods to investigate a variety of topics, from the impact of face perception on morality to the influence of body positivity on anxiety, depression and body image.

In her spare time, Symone enjoys watching anime and Korean TV dramas, reading cliché fantasy books, playing the piano, drawing and travelling.

Rachael Stallwood

Research Director

Rachael graduated with a BSc in Biochemistry and joined Synergy from Kantar Health, bringing with her 13 years’ experience dedicated to multi-national healthcare market research.

Rachael is vastly experienced in conducting ad-hoc qualitative and quantitative research covering a wide repertoire of therapy areas including rheumatology, dermatology, CV/diabetes, oncology and orphan diseases.  She has strong project management and analytical skills which she uses to deliver insightful, high-quality research which gets to the core of the business issues in hand.

In her spare time, Rachael enjoys spending time walking and cycling in the great outdoors, baking for friends and family and singing in her local choir.

freya pugh

Research Executive

Freya joined Synergy after graduating with a BSc in Psychology from the University of Sussex and a MSc in Nutrition and Behaviour from Bournemouth University. Her research has focused on appetite behaviour, specifically the effect of phenotypes on appetite regulation and hedonic determinants. Whilst at Synergy Freya has gained experience conducting research for both large-scale quantitative and qualitative projects in a variety of therapy areas. She is particularly interested in patient research and the impact of disease on quality of life. She has previous experience working alongside a variety of Healthcare professionals as a Health and Wellbeing Coach for the NHS, supporting patients with the management of long-term conditions.

In her spare time Freya enjoys putting her nutrition degree to good use by cooking up some new recipes, challenging herself to sew her own clothes and browsing her local charity shops for a bargain.

ALI Hayes

Operations manager

Ali joined Synergy in 2003 having spent the previous 8 years at Insight where she met Sue and Jon.  Ali is often the first point of contact for visitors and any new enquiries to Synergy. 

In her spare time she can be found reading, walking and baking (but not usually at the same time!).  She is also rather partial to K dramas, Japanese Anime and spends far too much time gaming.