For exploring, understanding and assessing reactions
Qualitative research uses open-ended questions to explore opinions and behaviours.
It is an ideal methodology for assessing reactions to stimuli, exploring reasons behind current prescribing decisions and understanding the current market environment; and we conduct qualitative research using both established and new methodologies.
Sample sizes tend to be smaller than for quantitative research and interviews are usually conducted either face-to-face or by telephone.
Face-to-face interviews or focus groups can be set up to allow for client viewing so customer reactions can be experienced first hand.
why choose synergy healthcare research
A variety of techniques ensures that our research thoroughly explores customer behaviour and beliefs, including:
Quantitative research uses structured questionnaires and large sample sizes to provide detailed numerical outputs. It is usually conducted online or via telephone.
Statistical testing can be conducted if required.
Visit our Quantitative Research page for more.
We conduct both qualitative and quantitative research worldwide via our trusted network of local partner agencies, online research panels, and UK-based multilingual telephone units.
Visit our Multinational Research page for more.