Robust numerical outputs for measuring, benchmarking and tracking
Quantitative research uses structured questionnaires and large sample sizes to provide detailed numerical outputs. It is usually conducted online or via telephone.
Statistical testing can be conducted if required.
Quantitative research can be conducted alongside qualitative research to provide more detailed responses to specific areas of interest. It can also be used as a ‘stand-alone’ methodology, following a number of short qualitative pilot interviews to refine the questionnaire before use.
why choose synergy healthcare research
We have considerable experience in conducting quantitative research, including the following methodologies:
Qualitative research uses open-ended questions to explore opinions and behaviours.
It is an ideal methodology for assessing reactions to stimuli, exploring reasons behind current prescribing decisions and understanding the current market environment; and we conduct qualitative research using both established and new methodologies.
Visit our Qualitative Research page for more.
We conduct both qualitative and quantitative research worldwide via our trusted network of local partner agencies, online research panels, and UK-based multilingual telephone units.
Visit our Multinational Research page for more.