About Synergy Healthcare Research

Learn more about Synergy

a few words about us

Synergy was established by Sue Thamia and Jon Freeman in 2000, and in 2020 Dr Lucy Howells and Charlotte Sugden Heron joined them on the team of Directors. Synergy is designed to be a market research agency with the level of resource associated with larger agencies combined with the flexibility, commitment to customer service and hands-on senior involvement associated with a smaller agency. We keep growing from strength to strength and now employ 14 office-based researchers and support staff based in Central London.

By employing the brightest researchers and investing in ongoing training we are able to add value to research via our knowledge of research approaches, marketing considerations and health care systems.

why choose synergy healthcare research

Qualitative research uses open-ended questions to explore opinions and behaviours.

It is an ideal methodology for assessing reactions to stimuli, exploring reasons behind current prescribing decisions and understanding the current market environment; and we conduct qualitative research using both established and new methodologies.

Visit our Qualitative Research page for more.

Quantitative research uses structured questionnaires and large sample sizes to provide detailed numerical outputs. It is usually conducted online or via telephone.

Statistical testing can be conducted if required.

Visit our Quantitative Research page for more.

We conduct both qualitative and quantitative research worldwide via our trusted network of local partner agencies, online research panels, and UK-based multilingual telephone units.

Visit our Multinational Research page for more.

Experienced in handling the potentially sensitive discussions which patient research entails, we regularly conduct both qualitative and quantitative research with patients to provide insights into attitudes and behaviours

Visit our Patient Research page for more.