Synergy Healthcare Research

Quantitative Research

Robust numerical outputs for measuring, benchmarking and tracking

Quantitative Research

Quantitative research uses structured questionnaires and large sample sizes to provide detailed numerical outputs. It is usually conducted online or via telephone.

Statistical testing can be conducted if required.

Quantitative research can be conducted alongside qualitative research to provide more detailed responses to specific areas of interest. It can also be used as a ‘stand-alone’ methodology, following a number of short qualitative pilot interviews to refine the questionnaire before use.

why choose synergy healthcare research

We have considerable experience in conducting quantitative research, including the following methodologies:

  • Pricing research: using a variety of approaches to identify the impact of price on volume prescribing
  • Detail Follow Up research: novel approaches to identify how best to improve communication
  • Market segmentation: using cluster analysis and CHAID to identify key customer segments
  • Patient diary studies: quantifying current and future prescribing behaviour
  • Awareness and usage tracking: cost effective online evaluation of prescribing and brand perceptions
  • Conjoint analysis: identifying key clinical prescribing drivers
  • Brand mapping: identifying key brand perceptions on the perceptual map

other services

Qualitative research uses open-ended questions to explore opinions and behaviours.

It is an ideal methodology for assessing reactions to stimuli, exploring reasons behind current prescribing decisions and understanding the current market environment; and we conduct qualitative research using both established and new methodologies.


Visit our Qualitative Research page for more.

We conduct both qualitative and quantitative research worldwide via our trusted network of local partner agencies, online research panels, and UK-based multilingual telephone units.

Visit our Multinational Research page for more.

Experienced in handling the potentially sensitive discussions which patient research entails, we regularly conduct both qualitative and quantitative research with patients to provide insights into attitudes and behaviours

Visit our Patient Research page for more.

You want fast turnaround, high quality insights? Contact Synergy! Whilst I would not recommend always cutting the timelines on a project, whenever they have been 'challenging' Jon has managed to deliver for me. More than that I can rely on Synergy to be collaborative and draw out insights, whilst being able to talk to leadership teams and adjust deliverables accordingly. I know I do not have to worry about methodologies, compliance to regulations, robust analytics.
Global Analysis & Insight - Oncology; AstraZeneca
Sue and her team are a joy to work with and always provide high quality, insightful research in a passionate and engaging way which means that commercial decisions can be made confident in the knowledge that they are based on great customer insight.
Market Intelligence Manager; AstraZeneca
Synergy always provide us with that extra degree of quality. They invariably take the time and effort to understand our business thoroughly which really helps them to design effective research - this is allied to a very high level of professionalism in their execution and delivery. The result is that we are confident to put research we do with them at the core of our brand planning and decision making.
Head of Marketing; Genus Pharmaceuticals
Synergy have been fantastic in their flexibility, their support, their commitment to helping us do the best job possible and in their generosity in helping us learn from their expertise in research. Their desire to get stuck in and become part of a team on every project, big or small, is perhaps one of the most valuable parts of their offer for us, alongside their willingness and ability to help find a solution to even our most left-field questions. We can't thank them enough.
Hive Communications
Working with the Synergy team on pre-launch products has been very insightful! They have a wealth of experience in many markets and bring an understanding which makes working up projects so much more productive! They are diligent in execution, have a sense of urgency when needed and above all are good people to work with. I have known Jon on and off for almost 20 years and with together with his experienced team, they prove to be a great partner in many aspects of pre-launch research!
New Product Planning Manager, Novartis
The team at Synergy have consistently impressed me with their creative use of innovative research approaches, their proactive working style and their ability to produce powerful recommendations that have helped support optimal marketing decision-making. The fantastic team at Synergy really understand what I am looking for and often go beyond what I have asked and deliver what I need.
Global Market Access Manager
I have had the pleasure of working with Synergy on several projects over the last 12 months in preparation for a new product launch. Their consultative approach led them to being regarded as a key partner to the product launch team, and very highly respected by all levels of seniority and disciplines within the organisation. Their understanding of our needs and the overarching brand strategy has meant they have delivered added value throughout a flexible and tailored market research programme; the outputs of which have been instrumental in developing the strategic direction for the brand, as well as promotional materials for field force, healthcare professional and payers.
Serendipity
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SYNERGY RESEARCH

A full service agency specialising in conducting market research among healthcare professionals, payers and patients, across the UK, Europe, USA and other major markets.

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  • Synergy Healthcare Research
    8 Baltic Street East
    London
    EC1Y 0UP

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