Our team members Lucy Howells, Patrick Dalton and Sue Thamia are very much looking forward to running a workshop alongside Claire Derbyshire from Abbvie at the upcoming BHBIA Virtual Annual Conference on the 10th of May 2021.
The workshop will focus on promoting the value of market research during changing times and priorities.
This fully interactive session, with delegates working together in small groups, will help researchers in companies
and agencies to articulate the value of market research to end users, in marketing, sales or market access.
It will provide skills to help secure budget, justify the need for a project facing postponement, and debate
the value of primary market research over ad-boards or the ‘five questions on an online survey’ will do view.
We hope to see you there!