Quantitative Research

We conduct quantitative research using both established and innovative techniques including:

• Awareness and usage tracking: cost effective online evaluation of prescribing and brand perceptions
• Detail Follow Up research: novel approaches to identify how best to improve communication
• Brand mapping: identifying key brand perceptions on the perceptual map
• Market segmentation: using cluster analysis and AID to identify key customer segments
• Conjoint analysis: identifying key clinical prescribing drivers
• Pricing research: using a variety of approaches to identify the impact of price on volume prescribing
• Patient diary studies: quantifying current and future prescribing behaviour