Qualitative Research

We conduct qualitative research using both established and innovative techniques including:

• 4D motivational profiling© to identify the 4 key dimensions that motivate prescribing decisions
• Synectic groups to bring together different perspectives in a single meeting
• Projective techniques including personification, laddering, brand rooms
• New Code NLP techniques to identify customer motivations and communication needs
• Qualitative SIMALTO to identify unmet clinical needs
• Brand profiling to identify customer relationships with the brands they use
• Aspirational profiling© to understand what is important to customer in terms of personal self-image
• Ethnographic research including virtual ethnography© using video diaries