All of the latest news and updates from Synergy Healthcare Research.


May 2014

BOBI Awards 2014

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We had a fantastic time at the 2014 BHBIA conference and BOBI awards ceremony this week.

Sue and Kirstie, along with Janssen were up for an award in the ‘Best Business Impact’ category with their entry: ‘Maximising Janssen’s HIV portfolio in a changing market’.

The judges had some very positive comments:An excellent entry, demonstrating a very clear result in organisational change as a result of the market research. A very well written and thought through entry which demonstrated a paradigm shift in communications and messaging strategy for the KAMs.” Sadly we were pipped at the post by the winning entry from Astra Zeneca.

Sue, Kirstie and Charlotte were also entered into the ‘Best Customer Insight’ category, working with Roche for the entry: ‘Are we missing a trick?’

Again we had excellent judge’s comments… This research addressed an important strategic question for Roche. The research genuinely challenged standard thinking on customer groups and delivered actionable insights which have been adopted by the client’s customer-facing team.” …and, again, we narrowly missed out – the award going to a team from Boehringer.

Many congratulations to all the winners this year – we look forward to next year’s competition.





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Feb 2014

BOBI Award Finalist Excitement

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Last week was filled with excitement when we discovered we have been shortlisted for 2 of the BHBIA’s Best Of British Intelligence awards for Best Customer Insight and Best Business Impact.

We always strive to produce high quality research and it is always particularly gratifying when our efforts are recognised.  Good Luck to all the other finalists!  We find out the winners at the BHBIA’s Annual Conference in May so we will be keeping our fingers crossed ’til then!

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Feb 2014

NHS updates training

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We got our brains into gear first thing this Monday morning, with our ‘NHS updates’ training session where we sat down as a team to discuss any recent developments in the NHS structure, stakeholders and commissioning.

We were interested to hear feedback from one of our senior research executives Lucy Wates after she attended the BHBIA training day at the end of last year about changes to the NHS run by Michael Sobanja.  It was good to refresh our understanding about the new structure including CCGs, LATs (Local Area Teams), Specialised Commissioning Hubs, Clinical Senates, Clinical Networks, AHSNs (Academic Health Science Networks) amongst the many other NHS bodies.

We’re also looking forward to another training session coming up with Fiona Melville – NLP practitioner, about behavioural economics and the increasing role this is playing within healthcare.


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