All of the latest news and updates from Synergy Healthcare Research.


Sep 2014

Celebrating 10 years at Synergy

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2014 is an important year here, with not one, not two, but four members of the team celebrating 10 years at Synergy this summer.

Aided by the lovely chefs at the Underground Cookery School, we spent an evening celebrating by preparing our own delicious 3-course meal, all helped along with a few glasses of prosecco and some tasty canapés.

To start, we made our own tagliatelle from scratch – kneading the dough and rolling and cutting it using the pasta machines. Some people liked the pasta machines so much they got a bit carried away with the rolling and ended up with tagliatelle about a metre long… It still tasted good when served with truffle oil though.

For our main course, we prepared and de-boned our own rumps of lamb (we still have all our fingers) before roasting and serving them in a red-wine sauce with potatoes and roast beetroot.

And finally, pudding… we may have had to pick a few bits of eggshell out of the mix following some interesting takes on splitting eggs, but once it had turned out, we had a delicious homemade chocolate torte and Chantilly cream.

Many congratulations to Betty-Ann, Lucy H, Kay and Ali H for 10 years service!







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Jul 2014

Exciting news!

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June has been a very busy month here at Synergy, with not one, but two promotions for our staff.

Both Jenna and Charlotte have been promoted to Associate Director in recognition of the increasingly important contributions they make towards the company, and their excellent work on a wide range of complex projects.

In addition, Jenna was recognised for her central role in the organisation of internal training, and Charlotte for her work in the ongoing development and management of the new website and social media.

Congratulations Jenna and Charlotte!


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May 2014

BOBI Awards 2014

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We had a fantastic time at the 2014 BHBIA conference and BOBI awards ceremony this week.

Sue and Kirstie, along with Janssen were up for an award in the ‘Best Business Impact’ category with their entry: ‘Maximising Janssen’s HIV portfolio in a changing market’.

The judges had some very positive comments:An excellent entry, demonstrating a very clear result in organisational change as a result of the market research. A very well written and thought through entry which demonstrated a paradigm shift in communications and messaging strategy for the KAMs.” Sadly we were pipped at the post by the winning entry from Astra Zeneca.

Sue, Kirstie and Charlotte were also entered into the ‘Best Customer Insight’ category, working with Roche for the entry: ‘Are we missing a trick?’

Again we had excellent judge’s comments… This research addressed an important strategic question for Roche. The research genuinely challenged standard thinking on customer groups and delivered actionable insights which have been adopted by the client’s customer-facing team.” …and, again, we narrowly missed out – the award going to a team from Boehringer.

Many congratulations to all the winners this year – we look forward to next year’s competition.





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