What makes us different?

Synergy offers a unique level of research and marketing expertise linked with a “can-do” attitude:

• Unparalleled expertise in both qualitative and quantitative research approaches
• Interpreting research outputs- not just feeding back what customers say
• Flexibility to carry out rapid response qualitative research
• Resources to carry out the largest projects worldwide
• Providing strategic and tactical marketing recommendations based upon on experience of working with many of the most successful healthcare brands.

The Team

Synergy has a team of 12 office-based researchers and support staff, headed by Sue Thamia and Jon Freeman.

Sue Thamia has a first class degree in Pharmacology and an MBA. Her commercial career began in 1985 at Rowntree Mackintosh, and Johnson and Johnson, followed by a move to the agency side culminating in six years as Managing Director of Insight Medical Research, prior to setting up Synergy Healthcare Research Ltd. Sue has contributed to a large number of seminars and training courses on both qualitative and quantitative research, including an award winning paper on the use of projective techniques. Telephone: 020 7490 9552

 

Jon Freeman has worked in market research since 1987 at Taylor Nelson Sofres and Insight Medical Research prior to setting up Synergy Healthcare Research Ltd. Jon has worked extensively researching new product development, rational and emotional needs, branding and positioning, communication, segmentation and pricing. He has presented papers on the quality of research design, the validation of research outputs and has run seminars on new product development, rational and emotional customer needs, branding, advertising research, conjoint and pricing research. Telephone: 020 7490 9553

 

Synergy Resources

• A highly skilled team of experts in healthcare market research
• Director level involvement in all projects
• Online research capabilities in the UK and all major world markets
• Access to 100+ telephone interviewers covering the UK and all major world markets
• Statistical resources for conjoint, cluster analysis and other multivariate analysis
• A network of 50+ international affiliate research agencies

Who do we work for?

In the last 12 months we have worked on more than 80 projects including research for 14 of the world’s largest 20 pharma companies.
Recent clients include: