Meet The Team

The best way to find out more about us is to find out more about our team of researchers.



Jon Freeman has worked in market research since 1987 at Taylor Nelson Sofres and Insight Medical Research prior to setting up Synergy Healthcare Research Ltd. Jon has worked extensively researching new product development, rational and emotional needs, branding and positioning, communication, segmentation and pricing. He has presented papers on the quality of research design, the validation of research outputs and has run seminars on new product development, rational and emotional customer needs, branding, advertising research, conjoint and pricing research.

Jon has particular interests in developing research approaches which combine the deep understanding of issues provided by qualitative approaches with the rigour and objectivity ensured by quantitative methodologies to add value to both qualitative and quantitative research.

When he's not researching the latest developments in healthcare, Jon enjoys reading, photography and listening to the latest sounds from the 1980s.



Sue Thamia has a first class degree in Pharmacology and an MBA. Her first market research experience was on well known consumer brands at Rowntree Mackintosh, and Johnson and Johnson. She then moved into HealthCare, which culminated in becoming Managing Director of Insight Research prior to setting up Synergy Healthcare Research Ltd. Sue has contributed to many seminars and training courses on both qualitative and quantitative research, and has won a number of BOBI Awards, most recently the BOBI Challenge (2013) and the 2012 BOBI peer-judged award for Business Intelligence Excellence (agency).

Sue enjoys trying to keep fit by walking, running and going to the gym, and is not averse to a glass of wine.


associate director

Lucy has been working at Synergy since 2004. She has a BSc in Microbiology, a Ph.D. in Immunology and has worked as a research assistant studying rheumatoid arthritis, ankylosing spondylitis and Crohn's disease. Lucy has a particular interest in quantitative research including pricing, conjoint, segmentation and patient flow mapping. She has extensive experience researching a wide range of therapy areas including rheumatology, neurology, anti-infectives, ophthalmology and dermatology.

Lucy has another full time job looking after and entertaining both her daughter Emily and son Thomas. When she has the time, Lucy enjoys playing golf, reading murder mysteries and baking.


associate director

Jenna joined Synergy in 2007 after graduating with a first class degree in Sociology. She is particularly interested in qualitative research, including patient research and segmentation research. Jenna has experience working across a wide range of therapy areas, including psychiatry, oncology, orthopaedics, dermatology and genito-urinary and was closely involved with the research project that won the 2009 BOBI panel-judged award for Best Customer Insight. Jenna also has extensive experience running many international projects across Europe, the US and Australia.

Outside of work, Jenna enjoys live music and comedy, baking cakes, reading numerous books about the Tudors and drinking the odd glass of Prosecco (or two).


associate director

Charlotte joined Synergy in 2007 after graduating from Cambridge University with a degree in Natural Sciences. She is particularly interested in mixed methodology and quantitative research, and has a wide-ranging experience of many therapy areas, with specific focus on rheumatology, gastroenterology, oncology and respiratory disease. Charlotte is in charge of the Synergy website and also manages the company social media profiles.

Always looking for a new craft project, Charlotte enjoys pretending to be an interior designer in her spare time. She also likes cooking, eating, growing her own vegetables and adding to her vintage-inspired clothing and make-up collection. On Sundays she can sometimes be found annihilating the opposition at her local pub quiz.


account manager

Patrick joined Synergy after graduating from University College London with an MSc in the History and Philosophy of Science, following a BA in History from Royal Holloway, University of London. His studies particularly focused on the history of healthcare, and included theses on the societal perceptions of disease and the development of social welfare. While at Synergy, Patrick has worked on a wide variety of therapy areas including oncology, dermatology and ophthalmology. His experience involves a variety of research methodologies including communications research, segmentation and market understanding in both UK and international projects.

Away from Synergy, Patrick enjoys playing sport and also has the pleasure of following the much maligned Scottish rugby team. He also enjoys making the most of living in London by visiting comedy clubs, museums and the theatre, as well as sampling London’s pubs!


account manager

Amy joined the team at Synergy after handing in her thesis in Medical Sociology. She has a MSc in Web Science from the University of Southampton, where her dissertation focused on the humour of healthcare professionals in online forums, and a first class degree in Sociology. Amy is particularly interested in qualitative research and has presented at conferences in Singapore, California, Romania and Germany. Before coming to Synergy she taught undergraduates across the University of Southampton’s sociology, geography and computer science departments.

Away from the office, Amy enjoys chilling with her husband who she recently married in Las Vegas. She likes reading, writing, travelling and wildlife. She regularly takes part in various other nerdy pursuits such as video games, crafty projects, and playing Dungeons and Dragons.


research executive

Chloe joined Synergy after graduating with a BSc in Biological Sciences from the University of Exeter and an MSc from the University of East Anglia. Her degrees included the study of immunology, genetics and cell biology as well as undertaking research projects in molecular biology. Chloe has experience conducting research in a wide range of areas including customer needs research, KOL mapping, payer research and detail follow-up research.

In her spare time Chloe likes pub quizzes, trying out her latest sporting endeavour and escaping to the beach at the weekend.


research executive

Poppy joined Synergy after graduating from Imperial College London with a BSc in Biological Sciences with a focus towards human biology. Her studies included cell and developmental biology, immunology, genetics and neuroscience, whilst also taking courses in science communication. During her degree, she undertook research projects on human evolution and the impacts of calorie restriction on the brain. Poppy has an interest in both qualitative and quantitative research projects.

Outside of work Poppy can most likely be found creating new recipes in the kitchen or reading the latest popular science book. She also enjoys taking part in local park runs or attempting to lift weights in the gym.


research assistant

Rebecca joined Synergy after graduating from the University of Bath with a BSc in Psychology. Her degree included a year spent on placement at the Centre for Research in Autism and Education (CRAE) at UCL. She worked as a research assistant investigating the use of a humanoid robot as an emotion-recognition teaching tool for young autistic children. She completed a number of quantitative and qualitative research modules throughout her degree.

In her spare time Rebecca enjoys baking and is currently practising creating her uncle’s wedding cake for September. She also enjoys walking her dog in an effort to balance out her baking.


research assistant

Navneet graduated from the University of Warwick with a BA in History and Sociology. The Sociology aspect of her degree included modules relating to designing and conducting both qualitative and quantitative social research. Navneet has a particular interest in qualitative research, as her 2nd year internship at Warwick’s Research and Impact Services included developing interview guides, alongside undertaking and analysing multiple academic interviews relating to ongoing research projects within several university departments.

Outside of work, Navneet enjoys volunteering activities, having previously volunteered and taught abroad in India and Uganda. She also enjoys getting involved in group exercise classes at her local gym.