Meet The Team

The best way to find out more about us is to find out more about our team of researchers.



Jon Freeman has worked in market research since 1987 at Taylor Nelson Sofres and Insight Medical Research prior to setting up Synergy Healthcare Research Ltd. Jon has worked extensively researching new product development, rational and emotional needs, branding and positioning, communication, segmentation and pricing. He has presented papers on the quality of research design, the validation of research outputs and has run seminars on new product development, rational and emotional customer needs, branding, advertising research, conjoint and pricing research.

Jon has particular interests in developing research approaches which combine the deep understanding of issues provided by qualitative approaches with the rigour and objectivity ensured by quantitative methodologies to add value to both qualitative and quantitative research.

When he's not researching the latest developments in healthcare, Jon enjoys reading, photography and listening to the latest sounds from the 1980s.



Sue Thamia has a first class degree in Pharmacology and an MBA. Her first market research experience was on well known consumer brands at Rowntree Mackintosh, and Johnson and Johnson. She then moved into HealthCare, which culminated in becoming Managing Director of Insight Research prior to setting up Synergy Healthcare Research Ltd. Sue has contributed to many seminars and training courses on both qualitative and quantitative research, and has won a number of BOBI Awards, most recently the BOBI Challenge (2013) and the 2012 BOBI peer-judged award for Business Intelligence Excellence (agency).

Sue enjoys trying to keep fit by walking, running and going to the gym, and is not averse to a glass of wine.


associate director

Lucy has been working at Synergy since 2004. She has a BSc in Microbiology, a Ph.D. in Immunology and has worked as a research assistant studying rheumatoid arthritis, ankylosing spondylitis and Crohn's disease. Lucy has a particular interest in quantitative research including pricing, conjoint, segmentation and patient flow mapping. She has extensive experience researching a wide range of therapy areas including rheumatology, neurology, anti-infectives, ophthalmology and dermatology.

Lucy has another full time job looking after and entertaining both her daughter Emily and son Thomas. When she has the time, Lucy enjoys playing golf, reading murder mysteries and baking.


associate director

Jenna joined Synergy in 2007 after graduating with a first class degree in Sociology. She is particularly interested in qualitative research, including patient research and segmentation research. Jenna has experience working across a wide range of therapy areas, including psychiatry, oncology, orthopaedics, dermatology and genito-urinary and was closely involved with the research project that won the 2009 BOBI panel-judged award for Best Customer Insight. Jenna also has extensive experience running many international projects across Europe, the US and Australia.

Outside of work, Jenna enjoys live music and comedy, baking cakes, reading numerous books about the Tudors and drinking the odd glass of Prosecco (or two).


associate director

Charlotte joined Synergy in 2007 after graduating from Cambridge University with a degree in Natural Sciences. She is particularly interested in mixed methodology and quantitative research, and has a wide-ranging experience of many therapy areas, with specific focus on rheumatology, gastroenterology, oncology and respiratory disease. Charlotte is in charge of the Synergy website and also manages the company social media profiles.

Always looking for a new craft project, Charlotte enjoys pretending to be an interior designer in her spare time. She also likes cooking, eating, growing her own vegetables and adding to her vintage-inspired clothing and make-up collection. On Sundays she can sometimes be found annihilating the opposition at her local pub quiz.


research consultant

Beckie graduated with a First Class degree in Physics, and subsequently qualified as a chartered accountant. Following a career break to start a family, Beckie moved into medical market research and now has over 15 years experience across a wide range of both qualitative and quantitative projects, from market assessment and opportunity research, branding and positioning to communication and pricing research. Beckie has considerable experience in a variety of therapy areas most recently oncology, ophthalmology, dermatology, urology, renal, transplantation, GI and men's health.

Beckie has combined her love of sports with a competitive streak from an early age, from swimming for her town to being a National Schools netball finalist and most recently trekking to Everest Base Camp in Nepal, as part of a research expedition investigating the effects of hypoxia on the human body. This included riding an exercise bike to exhaustion at an altitude of 5,400m (17,600ft) - not to be recommended! She also enjoys being a 'noisy neighbour' watching her beloved Manchester City.


senior research executive

Katy joined Synergy in 2015 after graduating with a first class degree in Medical Sciences from Edinburgh University. She is particularly interested in qualitative research, but also enjoys getting involved in quantitative projects, and has worked on projects ranging from identifying improvements in the way NHS provides services to patients and communication research to tracking research. She has experience in a range of therapy areas, including pain management, ophthalmology, rheumatology, dermatology and oncology.

When not at work, Katy spends much of her time swing and blues dancing. She also enjoys cooking (and eating) as well as sewing, making exciting outfits for dancing in as well as creating patchwork quilts (very slowly); and sings with an amateur choir.


senior research executive

Patrick joined Synergy after graduating from University College London with an MSc in the History and Philosophy of Science, following a BA in History from Royal Holloway, University of London. His studies particularly focused on the history of healthcare, and included the study of societal perceptions of disease and the development of social welfare. While at Synergy, Patrick has worked on a number of therapy areas including oncology, dermatology and ophthalmology. His experience involves a variety of methodologies including communications research, detail follow up research and market understanding.


research executive

Amy joined the team at Synergy after handing in her thesis in Medical Sociology. She has a MSc in Web Science from the University of Southampton, where her dissertation focused on the humour of healthcare professionals in online forums, and a first class degree in Sociology. Amy is particularly interested in qualitative research and has presented at conferences in Singapore, California, Romania and Germany. Before coming to Synergy she taught undergraduates across the University of Southampton’s sociology, geography and computer science departments.

Away from the office, Amy enjoys chilling with her husband who she recently married in Las Vegas. She likes reading, writing, travelling and wildlife. She regularly takes part in various other nerdy pursuits such as video games, crafty projects, and playing Dungeons and Dragons.


research assistant

Chloe has a BSc in Biological Sciences (Microbiology and Infectious Disease) from the University of Exeter and an MSc with Distinction from the University of East Anglia which included undertaking a research project on microbe interactions in the Molecular Microbiology department at the Norwich Research Park. Her degrees included the study of immunology, genetics and cell biology as well as undertaking research projects in molecular microbiology. Chloe has a particular interest in quantitative research having completed quantitative projects within academia.

In her spare time Chloe likes trying out her latest sporting endeavour and enjoys escaping to the country and beach at the weekend.


research assistant

Poppy joined Synergy after graduating from Imperial College London with a BSc in Biological Sciences with a focus towards human biology. Her studies included cell and developmental biology, immunology, genetics and neuroscience, whilst also taking courses in science communication. During her degree, she undertook research projects on human evolution and the impacts of calorie restriction on the brain. Poppy has an interest in both qualitative and quantitative research projects.

Outside of work Poppy can most likely be found creating new recipes in the kitchen or reading the latest popular science book. She also enjoys taking part in local park runs or attempting to lift weights in the gym.