About Us

Synergy offers a unique level of research and marketing expertise.

Welcome to Synergy Healthcare Research


Synergy was established by Sue Thamia and Jon Freeman in 2000 as a market research agency with the level of resource associated with larger agencies combined with the flexibility, commitment to customer service and hands-on senior involvement associated with a smaller agency.

Since then we have been growing from strength to strength and now employ 12 office-based researchers and support staff based in Central London.

By employing the brightest researchers and investing in ongoing training we are able to add value to research via our knowledge of research approaches, marketing considerations and health care systems.

Meet The TeamOur ClientsTestimonials
Why Choose Synergy Healthcare Research


  • We believe that we have a unique offering: a full-service market research agency with flexibility and a personal touch.
  • All of our research projects are bespoke, designed and conducted to meet the specific information needs and timescales of that particular client.
  • We strive to ensure that our key insights and marketing recommendations are as clear and actionable as possible, to ensure buy-in from all areas of the brand team.
  • Don't just take our word for it - read our client testimonials!


  • You want fast turnaround, high quality insights? Contact Synergy! Whilst I would not recommend always cutting the timelines on a project, whenever they have been 'challenging' Jon has managed to deliver for me. More than that I can rely on Synergy to be collaborative and draw out insights, whilst being able to talk to leadership teams and adjust deliverables accordingly. I know I do not have to worry about methodologies, compliance to regulations, robust analytics.

    Jeremy FazalGlobal Analysis & Insight - Oncology; AstraZeneca
  • I have worked with Synergy for a number of years. They have consistently delivered high quality research that is highly actionable. Their approach is friendly and they engage well with the Marketing Team. When I am busy they take on extra responsibilities to ensure the research runs smoothly and to time. I always receive positive feedback from the marketing team.

    Martin MullardBusiness Intelligence Manager; Boehringer Ingelheim
  • Sue and her team are a joy to work with and always provide high quality, insightful research in a passionate and engaging way which means that commercial decisions can be made confident in the knowledge that they are based on great customer insight.

    Fran BlaggMarket Intelligence Manager; AstraZeneca
  • When we prepared for the launch of a new class of drug into an area with a great deal of patient sensitivity, Synergy were the ideal research partner for us. They understood what we needed to know about the patient and clinician experience and then were able to synthesise the findings into actionable recommendations. In fact, Synergy 'got' the patient and clinician's perspectives so thoroughly that they became vital for us in training our sales managers so that they deeply understood it too.

    Andrew StewartDirector of Marketing; Menarini
  • Synergy always provide us with that extra degree of quality. They invariably take the time and effort to understand our business thoroughly which really helps them to design effective research - this is allied to a very high level of professionalism in their execution and delivery. The result is that the we are confident to put research we do with them at the core of our brand planning and decision making.

    Eric SharpHead of Marketing; Genus Pharmaceuticals
  • Synergy have been fantastic in their flexibility, their support, their commitment to helping us do the best job possible and in their generosity in helping us learn from their expertise in research. Their desire to get stuck in and become part of a team on every project, big or small, is perhaps one of the most valuable parts of their offer for us, alongside their willingness and ability to help find a solution to even our most left-field questions. We can't thank them enough.

    Hive Communications